The devil is in the demo

The devil is in the demo

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You own it: great product, great service, great price. You venture out, get into contact with a prospect, get them to see your product and then… it’s all ruined with the demo. And often you think “it wasn’t that bad” or even “you got your best guy to do it”. Supporting customers into their vendor selection […]

How to improve customer experience & loyaly with metrics

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Marketing is responsible for helping the organization acquire and retain customers, and grow share of wallet. For most organizations, customer service and support is an integral part of a complete solution. When performed effectively it can provide competitive differentiation and advantage, and increase customer satisfaction rates. But if the organization does not service/support (hereafter referred […]

5 criteria every marketing plan must meet

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Fact: Best-in-class marketers are better than their peers at aligning marketing with business outcomes, and clearly conveying their impact and contribution (accountability) to the organization. Alignment and accountability are inextricably linked and are the cornerstones of any successful marketing organization. Without business alignment it’s impossible to quantify marketing’s value and to select the right metrics. […]