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The devil is in the demo

The devil is in the demo

Posted on May 9, 2019 in Blog | 0 comments

You own it: great product, great service, great price. You venture out, get into contact with a prospect, get them to see your product and then… it’s all ruined with the demo. And often you think “it wasn’t that bad” or even “you got your best guy to do it”. Supporting customers into their vendor selection...

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How to improve customer experience & loyaly with metrics

How to improve customer experience & loyaly with metrics

Posted on Sep 11, 2015 in Blog | 0 comments

Marketing is responsible for helping the organization acquire and retain customers, and grow share of wallet. For most organizations, customer service and support is an integral part of a complete solution. When performed effectively it can provide competitive differentiation and advantage, and increase customer satisfaction rates. But if the organization...

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Alignment and accountability: key cornerstones for your marketing plan

Alignment and accountability: key cornerstones for your marketing plan

Posted on Sep 4, 2015 in Blog | 0 comments

Working on a Marketing Plan? Don’t Pass Go Until You’ve Achieved Alignment and Accountability Limited resources and high expectations make it easy for marketing leaders to fall into the habit of ready – fire – aim. Of course there are times when immediate action (ready/fire) is needed. Creation of a marketing plan upon which your organization’s and your...

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5 criteria every marketing plan must meet

5 criteria every marketing plan must meet

Posted on Aug 28, 2015 in Blog | 0 comments

Fact: Best-in-class marketers are better than their peers at aligning marketing with business outcomes, and clearly conveying their impact and contribution (accountability) to the organization. Alignment and accountability are inextricably linked and are the cornerstones of any successful marketing organization. Without business alignment it’s impossible...

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The internet of things (IoT) in normal language

The internet of things (IoT) in normal language

Posted on Aug 26, 2015 in Blog | 0 comments

There is a lot of talk about The internet of things (IoT) but what it is really? When looking up the meaning on the internet it quickly turns into a tsunami of technical terminology which does not make it any more clear. So, lets just take it slow and step by step explain what it is, what it does and why its such a big deal. First thing is the Internet;...

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Marketing operations 2.0: leading the way to centers of excellence

Marketing operations 2.0: leading the way to centers of excellence

Posted on Aug 21, 2015 in Blog | 0 comments

It’s an exciting time to be in, or managing, a Marketing Operations (MO) role. The idea of combining process, metrics and technology into a marketing practice was introduced in 2004, in the book, The New Marketing Mission: How Process, Metrics and Technology Can Unleash Growth. Eleven years later, fueled by the growth of marketing technology, greater...

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