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The benefits of corporate branding explained

The benefits of corporate branding explained

Posted on Sep 21, 2015 in Infographic | 0 comments

We kind of already know that corporate branding is to the benefit of any organisation and if you are able to build a strong and recognised brand, well, that it is almost the definition of successful marketing. If corporate branding is a new topic for you or if you would like to revisit your strategy, this infographic outlines the basic...

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A simple illustration of the AIDA approach

A simple illustration of the AIDA approach

Posted on Sep 14, 2015 in Infographic | 0 comments

Customer engagement is a hot topic at the moment and you can read a lot about how-to, aught-to and not-to. But, when reviewing a lot of these methodologies, the majority come down to the AIDA approach by E. St. Elmo Lewis, a common list of events that may occur when a consumer engages with an advertisement. It can become very complex to apply the AIDA...

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Why are there still some people afraid of E-Commerce

Why are there still some people afraid of E-Commerce

Posted on Sep 7, 2015 in Infographic | 0 comments

E-commerce as an industry has grown dramatically in the last decade, but there are still many people who are distrustful of making purchases online. And perhaps with good reason: the thought of entering in one’s credit card over the Internet to a vendor that they are not necessarily familiar with, can be disheartening. However, while the number of online...

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Should you hire or contract your marketing department

Should you hire or contract your marketing department

Posted on Aug 13, 2015 in Infographic | 0 comments

Determining the right marketing needs for your organization requires a balance of different considerations: size, cost, skills, and tacit industry knowledge. This is why it is often a difficult decision for marketing execs to find the precise solution for their department. To discover whether it’s better to hire a full-time, in-house marketing team or to...

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The evolution of PR in the era of social media

The evolution of PR in the era of social media

Posted on Jul 31, 2015 in Infographic | 0 comments

Social media has evolved many areas of marketing and Public Relations (PR) is obviously one of them. PR used to be close to the board and less connected to the marketing team. Nowadays they are frontrunners when it comes to using social media and connecting with the customers. Topics can no longer be avoided or discussed exclusively in planned...

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Utilising the real power of the #hashtag

Utilising the real power of the #hashtag

Posted on Jul 24, 2015 in Infographic | 0 comments

It has almost become part of our daily life and you see it everywhere, from social media to t-shirts, the #hashtag. Not only does it serve the purpose of organising topics and linking messages, it helps brand recognition, improves you reach and allows you to engage with your customers. Its an old infographic published via the huffington post, but not less...

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