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Supporting, managing and connecting all processes, employees and technology within marketing.
Enterprise Marketing Management (EMM) is all about supporting, managing and connecting all processes, employees and technology related to marketing. Marketing is much more than advertisements created by a single department. Everyone within an organisation is a representative of the brand. Key drivers for EMM are capturing knowledge, handling market complexity and increase the speed to market. Ensuring that all marketing activities are in-line with the company strategy is essential for success.
EMM Consultancy supports organisations with improving marketing efficiency and effectiveness. Innovative marketing technologies allow organisations to be more efficient in marketing operations and positively impact the effectiveness of marketing activities. EMM Consultancy helps organisations with the implementation of marketing technology, process optimisation, marketing strategy and objective definitions, marketing process alignment, marketing performance measurement, and much more.
over 20 Years of experience
The core philosophy of EMM Consultancy is
Enterprise marketing management
Enterprise: every resource, every department. Marketing is too important to be left to only marketing.
Marketing: developing a market and applying marketing, segmentation and differentiation to determine brand positioning, increase product perception and increase sales.
Management: pragmatic, data-driven approach and act responsibly when interacting with the rest of the organization.
Her drive, focus and perseverance were characteristics that were essential in this. I dare to state that without her role in this project, it would have failed.