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Digital Asset Management
For a global health and well-being company, EMM Consultancy supports the design, implementation and roll out of a global DAM solution. Main focus is replacing a burning platform by a scalable and sustainable solution, optimizing the user experience by creating an attractive and intuitive interface and provide support on business transformation. The new metadata model and organisation allows for easy uploading, searching and retrieving.
Product Content Management
For a global retailer EMM Consultancy supported the design, implementation and roll out of a global Product Content Management system. Together we created a sustainable technological infrastructure that forms the global backbone to create, store, translate, retrieve and re-use product infomration & marketing content. The PCM operates as a central hub for all information and distributes automatically towards all global customer touch points.
Marketing Software Selection
For an all-round bank EMM Consultancy performed an analysis and supported the marketing software selection process using our standardised methodology. By stating the requirements, analysing the market for potential suppliers and supporting the RFP the selection process is fact based and allows for the best partner to be chosen. The end result is an integrated portal for brand management, asset management, web to publish and ordering of marketing material.
For an international retailer EMM Consultancy designed a streamlined process and created an integrated marketing solution. The end result allows the customer to capture production volumes, assess suppliers, manage operational data, monitor quality, calculate sustainability and report on performance. This allows for the marketing processes to continuously improve on efficiency and effectiveness.
For a global system integrator EMM Consultancy analysed the marketing processes and provided a best practice design for the marketing organisation. We delivered a standard way of working supported by technology while constantly considering the impact of change on people in the organisation. The new organisation is able to adopt to market changes and quickly provide the right materials at the right time.
A developer of residential areas was facing a challenging economic climate. A new strategy was chosen to maintain the market position. EMM Consultancy translated this new strategy into a new marketing organisation. We provided a roadmap towards the new operating model and a business case. The new way of working was introduced and allows the marketing department to efficiently and effectively create, produce, distribute and evaluate their campaigns.