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Marketing audit
Carry out a full inquiry into the organizational processes, the people involved and the systems used. It provides insights into the marketing operations and the improvement potential. A solution will be proposed which can cover automation of processes, streamlining processes, alignment between departments, consolidation of marketing activities and standardizing marketing materials
Business Process Design
Once the opportunities are known the streamlined marketing organization can be designed. A (re)design of the marketing organization can be done via various methods such as process designs, workflow definitions, marketing job descriptions, consolidation of suppliers, formulate Service Level Agreements for internal and external use (suppliers).
Vendor Selection
A large part of marketing optimization is the use of marketing software. To ensure that the software is in line with the business needs a marketing software selection will increase the success rate of your marketing automation project. The selection process includes requirements definition, long list, shortlist, Request For Information (RFI), Request For Demo (RFD), conclusions and recommendations.
Business analysis
Important for every marketing automation project is establishing a bond between Business and IT. The business analyst is the link between Business and IT by defining, acknowledging, and translating business needs toward usable IT solutions. The business analyst will be involved in the design, implementation and roll out to ensure a smooth improvement track and increase project results.
Project management
To increase the success of a project it is key to have proper project management in place. Project Management allows control over the project and includes organizing, preparing, executing and concluding all phases through agreements. A project management methodology such as Prince2 or Agile/ Scum/ Kanban will help to gain control over the scope, budget, timelines and deliverables.
Change management
Change management is guiding organizations towards a new way working. Depending on the change and on the people involved an approach can be defined. The tools available in the transition can be communication, workshops, involvement of users during a project, etc. Key is to gain insight into the need, impact and advantage of the change for all stakeholders involved.
support
Marketing optimization is process and not a single project. It is key that after the project the new way of working is monitored and that initiatives for further improvements are explored. Support services can provide services to assess the adoption of the business, the performance software, management of change requests, training of users and provide help desk support.
quality assurance
This service provides you with an independent and objective oversight towards the marketing optimization project based on years of experience and specialist skills. It covers the assessments of risks, guarding the business case, compliance to the business needs, correct application of company standards, scope, quality of deliverables, project plan and staffing of the project.
Master Data Management
Master Data Management (MDM) is the functional area for creating a record for people, locations, products, services, customers and any other resource in the organisation. Data needs to be structured, maintained, governed and enriched so the company can benefit from high quality data throughout the supply chain. EMM Consultancy can help you in your master data management program by support you in technology, resources and processes for MDM.
Content management
Content Management and all of its facets is something that can be daunting. EMM Consultancy has extensive experience in content management and we support you in determining your content strategy, streamlining content operations, implementing technology and insourcing/ outsourcing of your content creation processes.
Marketing technology
Selecting the right tool for your marketing operations, design a data model and setup, implementing the solution, training and support for PIM, DAM, CRM, MDM, eCommerce etc. is no issue for EMM Consultancy. Already have a landscape? We are happy to streamline your exiting environment and consolidate where needed.
EMM Consultancy
Operational Excellence Delivered